What is the difference between a logo and a brand?
A logo is a symbol that identifies your business. A brand is the complete system of visuals, messaging, and design that shapes how people perceive a brand.
Your logo is one part of that system; but a brand identity brings everything together, ensuring your website, marketing, and printed materials all feel consistent, intentional, and credible.
Your brand is made up of so much more than a singular logo. A Blacktail Creative Brand Identity package includes:
Great design starts with problem solving and understanding the bigger picture. Before I move into any visual design, I take a deep dive into your business, audience, and goals to understand what your brand needs to communicate.
These insights guide every design decision, ensuring your brand identity is clear, intentional, and aligned with both your business and the people you want to reach.
The research phase starts with an introductory meeting, followed by a brief survey about your business. I’ll ask questions about your goals, your industry, competitors and any visual inspirations you may already have in mind.
After the survey is completed, I’ll use that info to start my research. I dig into the tone of your brand, your target audience, and what sets your business apart from the competition.
Once I’ve wrapped my head around your business and direction, I take all of my research and start to work out a design concept. This starts with a pen and paper. I’ll sketch very basic ideas for structure and shape. These scribbles lead to digital concepts; this is where I start to make considerations about colour and composition.
The fun part! At this point, I will have nailed down the concept, applied colour, made choices about type for wordmarks and all of the finer details that pertain to the final design. This is the point where I will present the concept to you for your review.
We chat about what works (and maybe what doesn’t) and then I’ll finalize the design and start building out the branding guidelines. At the conclusion of the project, you will receive a handy booklet with all of the details about using your new logo suite!
Don't need a brand new logo? no problem. I offer a "logo refresh" service. This is a great option for businesses that have been around a long time, and already have an established brand. Sometimes it's overkill to reinvent the wheel. I will take your existing logo and revive it!
You'll get updated colour swatches, a black and white version and of course, usable file types.
Brand Identity packages are priced on a case-by-case basis. I provide a detailed estimate at the start of a project. At the conclusion, you’ll get a high-quality logo set, print & production ready files, usage guides and support along the way. locked and loaded for the next branding touchpoint.
Logo refresh packages are priced on a case-by-case basis. I'll do a branding audit, and provide a detailed project estimate ahead of the project.
Take a deep dive into my past work, and explore these case studies:
